Anthony Russel Ltd

Accountant · Century Drive, 1st Floor, 11 Freeport Office Village, Braintree, England

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About us

Ever since Luca Pacioli wrote a book that included double entry book keeping in 1494, accountants have traditionally reported historical figures. While this can be useful, we believe that accountants are uniquely placed to help business owners look at the future and develop strategies to improve those figures or their lives in general.

We do have business owners that just want us to prepare the historical figures and tell them what their tax liabilities. We are here if they want more. We have regular meetings with those clients. For some clients we do all of that but we have more meetings and look at the future and if it does not look good we can help change it. We are not experts on our clients businesses but we are good at asking the relevant questions to help them improve their business.

Affiliations

Institute of Chartered Accountants in England and Wales
Association of Accounting Technicians (UK)

Meet the team

Anthony Russel Ltd advisors: 10 - Xero certifications: 11

To become certified, advisors complete learning modules on Xero’s key features and pass a practical exam.

Wayne Hockley

Chartered Accountant

Xero advisor certified

Has a strong understanding and practical knowledge of how to use Xero with clients.
Retail & ecommerce

Has training and expertise in advising on apps for retail and ecommerce businesses.
Trade & construction

Has training and expertise in advising on apps for trade and construction businesses.
Professional services

Has training and expertise in advising on apps for professional services firms.
Making Tax Digital VAT Ready

Has training and expertise in helping UK businesses meet the HMRC requirements for Making Tax Digital for VAT.
Xero Migration

Has training and expertise in switching clients to Xero.
6 years Xerocon attendance

Director of Anthony Russel Ltd, Chartered Accountants and Business Development Advisors

Chris Metcalf

Xero advisor certified

Has a strong understanding and practical knowledge of how to use Xero with clients.
4 years Xerocon attendance

Anthony Russel Ltd: Bank experience

Clients of Anthony Russel Ltd connect to a range of banks via Xero. Anthony Russel Ltd specialises in working with some of those banks; they can help with setting up bank feeds, and are knowledgeable about accessing bank loans and streamlining payments through Xero.

Bank connections

American Express (UK)
Barclaycard Business
Barclays Business (UK)
Barclays Personal (UK)
Capital on Tap
HSBC Business (UK)
Lloyds Business (UK)
Lloyds Personal (UK)
Metro Bank (UK)
Monzo Business
NatWest
PayPal
Revolut
Royal Bank of Scotland (RBS)
Santander (UK)
Starling Bank
The Co-operative Bank (UK)
Tide
Virgin Money Credit Cards (UK)
Wise Business

Anthony Russel Ltd: Industry experience

Anthony Russel Ltd works with businesses across a range of industries. They specialise in helping to choose apps that integrate with Xero to boost business performance for some of those industries.

Industry Specialist

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Industries Served

Accommodation and hospitality
Arts and recreation
Construction and trades
Finance and insurance
Manufacturing
Marketing, advertising and consulting
Media and communications
Professional services
Public administration
Real estate and hiring services
Repairs and personal services
Retail
Transportation and storage
Wholesale

Anthony Russel Ltd : App experience

Anthony Russel Ltd serves clients who use 3 different apps that connect and integrate with Xero.

Connected apps

Find us

Anthony Russel Ltd has an office in 1 location

Braintree: Century Drive, 1st Floor, 11 Freeport Office Village, Braintree, CM77 8YG, England; +44 1376550295

New to Xero? Anthony Russel Ltd can help

Xero is beautiful online accounting software for smaller businesses. Anthony Russel Ltd can help make your switch as smooth as possible.

Contact them to find out how they can help your business.

6 Years Xerocon Attendance ?

The firm shows a commitment to Xero and to professional development by having one or more of their people attend Xerocon, Xero’s annual global conference, for the number of years shown.
Partner since 2014

Please note, Xero doesn't guarantee the service of any one advisor

We don’t review advisor listings and we don’t recommend or guarantee the service provided by any one advisor, so make sure you check them out yourself and get comfortable with them yourself.

Xero certification means that some or all team members have completed courses and been assessed by Xero as proficient in the use of the Xero application.

Xero specialisation means that some or all team members have completed several short learning modules to develop skills in that area.

Xero doesn’t assess any individual advisor’s or firm’s proficiency as an accountant, bookkeeper or financial advisor. And Xero certified advisors and advisors with industry or bank specialisations are not employees of Xero.

Anthony Russel Ltd

Making Tax Digital VAT Re…

Xero Migration

Gold champion partner

Partner since 2014

Xero payroll certified

Xero advisor certified