Your toolkit for growing an online business

Starting, running and growing an online or ecommerce business can be challenging. These resources will help you get going.

The owner of a shoe store arranges their orders and deliveries online with Xero and connected apps.

Find what you need, whatever stage you’re at

Depending where you’re at, go straight to the tasks and free tools, or scroll through all of the resources in your own time.

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Starting an online business

Start an online business

Starting an online business is different. Learn what sets it apart from starting a traditional business.

How to start an online business

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Begin selling online

See the two fastest ways to get set up to sell your products online: using a marketplace or an off-the-shelf shop.

How to sell products online

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Make a plan

Map out a clear pathway to making your business idea a reality. It can be short – just a page – or more detailed.

Business plan templates

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Finance your business

Learn about different ways you can find that extra bit of cash to help build and run a business.

How to finance your business

Running and growing an online business

The cover of Xero’s guide to growing your business.

Grow your business

Learn what it takes to grow your business, and check some ways to reach new markets and boost revenue.

Growing your business

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Choose the right apps

Streamline business admin by using leading ecommerce apps for online shopping, inventory and more.

Guide to ecommerce apps (PDF)

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Learn what’s trending

Find out how customer behaviour, technology and the post-Covid economy are shaping small business.

Business trends

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Manage inventory

Learn how to be smart about purchasing, counting and valuing the items you buy and sell.

Managing inventory

Business accounting 101

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Accounting software for ecommerce

Manage the finances for your ecommerce business easily using Xero, and connect it to third-party apps.

More about Xero for ecommerce

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Find an accountant or bookkeeper

Engage an accountant or bookkeeper to collaborate, help and advise you on your business.

Xero advisor directory

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Accounting glossary

Unravel and decode accounting terms like debits and credits, balance sheet, cash versus accrual accounting, and more.

Accounting glossary

Managing GST

If you’re GST-registered, collecting GST and filing returns involves a bit of extra admin, but it’s not too hard.

Guide to GST

Start using Xero for free

Access Xero features for 30 days, then decide which plan best suits your business.