Learn about the Allinial Global co-marketing fund and its benefits

Before you apply, it’s important to read and understand the following requirements:

• Eligibility requirements
• Useful information/FAQs
• Legal need-to-knows

Eligibility requirements:

To be eligible for funding, you must:

• Be an Allinial Global firm that has signed a local adoption agreement and become a Xero global partner. If you are not a global partner you can find out more about becoming a Xero global partner. Each Allinial Global firm that has signed a local adoption agreement to become a Xero global partner will be entitled to £1,500 funding for marketing. We’ll cover up to 50% of the cost of approved marketing activities up to the £1,500 limit.
• Apply for funding before 31 March 2024.

FAQs

How much funding is available?

We’ll cover up to 50% of your approved marketing activity (including local taxes) up to the limit of £1,500 until 31 March 2024. Funding can go towards more than one marketing activity, but can’t total more than £1,500.

Once approved, what supporting documents are required?

Make sure you have the following:

• An invoice for the marketing activity (max £1,500 including local taxes)*
• Paid vendor invoices
• A link, photo, or screenshot of your completed marketing activity

*Please address invoices to Xero.

What marketing activities will be approved?

There are a number of other activities that qualify for funding. At a minimum, all marketing activity must include the Xero global partner logo.

Check out the marketing activities we will not fund.

What marketing activities will not be approved?

There are also marketing activities that don’t qualify for funding.

Check out the marketing activities we will not fund.

How should the Xero global partner badge be used?

The Xero global partner badge has been designed for use on promotional materials. To see how to use the Xero global partner badge correctly, please refer to the Xero global partner guidelines. Please follow the guidelines when choosing sizes, clear space, logo colors, badges, and ribbons.

*Note: The Xero logo cannot be used by itself.

Related documents

When conducting any co-branded marketing, please reference the following:

• Xero’s partner marketing guide
• Xero’s global partner brand guidelines

Related documents

When conducting any co-branded marketing, please reference the following:

• Xero’s partner marketing guide
• Xero’s global partner brand guidelines

Is help available?

If you can’t find the support you need here, please contact your Xero account manager.

The legal need-to-knows

Staying within the law

All advertisements must comply with applicable laws.It is the partner’s responsibility to ensure all activities comply with these laws. Advertisements must not breach another person’s copyright or other intellectual property rights.

Promoting Xero

Any marketing activity that promotes Xero or is funded in part or whole by Xero, must be Xero-specific and cannot mention other accounting software products. Xero’s branding must appear in all activities and needs to follow Xero’s brand guidelines.

Your legal liability

Approval of an activity by Xero does not imply acknowledgment of legal compliance.

Your responsibilities

Marketing activities must not bring Xero into disrepute or be misleading or deceptive in any way.