fin/ally

Accountant

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About us

We provide an outsourced advisory and accounting solution for creative firms. We leverage our experience in this category to develop and implement our custom solutions that include Financial Planning & Analysis, Monthly Management Reporting, Monthly Accounting, Sales Tax Filing and Cash Forecasting. Our solutions are for ambitious entrepreneurs looking to take their firms to the next level.

Meet the team

fin/ally advisors: 5 - Xero certifications: 3

To become certified, advisors complete learning modules on Xero’s key features and pass a practical exam.

Heather Purcell

Principal

Xero advisor certified

Has a strong understanding and practical knowledge of how to use Xero with clients.
Xero Migration

Has training and expertise in switching clients to Xero.
Trade & construction

Has training and expertise in advising on apps for trade and construction businesses.
Professional services

Has training and expertise in advising on apps for professional services firms.

Management Accountant with over 20 years leading finance teams in the advertising and media business for both private and public companies.

fin/ally: Industry experience

fin/ally works with businesses across a range of industries. They specialise in helping to choose apps that integrate with Xero to boost business performance for some of those industries.

Industry Specialist

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Industries Served

Professional services

fin/ally : App experience

fin/ally serves clients who use 3 different apps that connect and integrate with Xero.

Connected apps

New to Xero? fin/ally can help

Xero is beautiful online accounting software for smaller businesses. fin/ally can help make your switch as smooth as possible.

Contact them to find out how they can help your business.

1 Year Xerocon Attendance ?

The firm shows a commitment to Xero and to professional development by having one or more of their people attend Xerocon, Xero’s annual global conference, for the number of years shown.
Partner since 2019

Please note, Xero doesn't guarantee the service of any one advisor

We don’t review advisor listings and we don’t recommend or guarantee the service provided by any one advisor, so make sure you check them out yourself and get comfortable with them yourself.

Xero certification means that some or all team members have completed courses and been assessed by Xero as proficient in the use of the Xero application.

Xero specialisation means that some or all team members have completed several short learning modules to develop skills in that area.

Xero doesn’t assess any individual advisor’s or firm’s proficiency as an accountant, bookkeeper or financial advisor. And Xero certified advisors and advisors with industry or bank specialisations are not employees of Xero.